Business Digitalization Effects

Digitalization is among the key factors that contribute to a company’s growth. It truly is more than the elimination of old fashioned paper and using computers to log info – it truly is about making a new means of doing business that focuses on client satisfaction, internal interaction, and the circulation details. It is regarding being more effective, gaining visibility over business spend and making decisions with appropriate numbers, along with connecting your entire team to a common mission that drives international growth.

It is a dynamic process that changes the ways firms create and capture worth in the marketplace. It can possibly accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive spot, firms has to be constantly conscious of digitalization’s effect on their BMs and the adjoining business environment.

To explore the effect of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees working in two unique industries, motor vehicle and marketing. Due to the fact that the two industries digitalization of a business are characterized by different business models, this research design and style allowed for a great in-depth a comparison of how digitalization impacts the building blocks of a firm’s BM.

The selection interviews revealed that in the media market, the impact of digitalization was felt many clearly in terms of value creation and worth capture elements. This was principally due to the fact that the marketing industry areas strong focus on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.